Head of Marketing at an International Manufacturing Group - Adexen Recruitment Agency

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Responsibilities

The Head of Marketing is responsible for driving profitable growth on company’s portfolio of innovative products, solutions & services in Nigeria
Responsibilities include developing strategic marketing plans and overseeing the implementation of plans and activities to ensure achievement of business goals
He will also be responsible for the projects required to deliver the sales strategy
The incumbent must demonstrate visible leadership and role modeling in Health & Safety (H&S) and Diversity & Inclusion (D&I). More specifically, promoting H&S and D&I actions / behaviors across organization & customers will be key, as well as fostering their integration in all programs, activities and documents developed by the department
Prepare, articulate & implement the Marketing Plan as per Group Management cycle, input into Country Business Plan & strategic decisions
Develop a deep understanding of the local industry: its segments, its players, our competitors, influencers, decision makers, trends and opportunities
Identify market opportunities by segment and develop innovative solutions, services & products based on a clear understanding of customer needs
Assess customer excellence maturity & action plans
Drive customer discoveries in all user segments & RTM channels and preparation of Value Cases with growth & EBITDA targets
Build action plans for Affiliated Retail
Prepare & implement Customer Excellence actions plans on its 5 pillars (i.e. Sales Excellence, Offer Range Management, Customer Experience Management, Price & Margin Management and Commercial Branding) to progressively improve the skills and maturity of the commercial organization
Work with Group and Regional ‘Growth & Innovation’ (G & I) experts to transfer knowledge, skills and best practices to develop them at the Country level.
Responsible for supporting the Sales Director with all aspects of business model transformation
Ensure business growth through directing and managing business development activities to ensure these are delivered in accordance with the organizational strategy
Provide overall distribution channels leadership for the business scope to ensure the growth
Lead the interactions between all functions involved in the development and launching of new value propositions, products / solutions / services
Define and develop the marketing organization of the country, to drive market strategy and profitable growth across all market segments.

Desired Qualifications, Skills and Experience

Bachelor’s degree in Sales / Marketing, Social Sciences or any relevant field of study
MBA is a plus
10-15 years experience in a senior Sales and Marketing position within an international organization
Experience in manufacturing sector will be a plus
Good knowledge of marketing channels & prescriptive selling
Track record in Innovation and new solutions
Experience in leading projects
Project management qualification will be an asset
Managerial and leadership skills
Economical and strategic thinking, drive for innovation and change, cross linked and solution oriented behaviour
P & L mindset
Understanding of technical issues and terminologies
Interpersonal and communication skills.